Posted by admin | Posted in Landscaping | Posted on 03-02-2007
Tags: css, design, newspapers, print, webdesign
Print Overlap
Q: In a previous column, you mentioned shopping Sunday throughWednesday, or the days the sales cycles overlap at the store.
Brochure Printing: Writing Effective, Attention-grabbing Copy for Brochures
The average success rate of direct-mail advertising through brochures should be taken into context. Brochures or brochure printing should be treated as a supplementary advertising material to a well-formulated marketing strategy. These can ably support and not as independent agents.
Although brochures sent through direct-mail have higher readership compared to other advertisement, the medium is only as good as its message. Brochures can create hype about your product, but it will not guarantee a sale. Yet, it has the capacity to do so and you must wield its full potential to generate sales for yourself.
Ideally, brochures are a printed resource sent to the right demographic to educate them and guide them to make the right purchases. The brochure should contain in-depth discussion of the specific features of a product and its consequent benefit.
Given these premises, here are a few guidelines in designing a readable brochure:
Flow of the Brochure
• People read from left to right, up going down. Going against this sequence lowers readership by 50%.
• Illustrations are more effective than text in drawing attention. Start with the illustration to catch the audience’s interest, and follow this with a Headline or caption that explains the illustration.
Presenting the Copy
• The copy should be legible. It should be written on a plain light colored background. Don’t overlap the text with illustrations as it reduces readability. Avoid fancy fonts, and settle for standard easy to read fonts.
• Learn to prioritize the importance of your information. Bold letters, Italics, and Caps, can grab a reader’s attention to a phrase.
• Use CAPS for no more than a phrase a paragraph, bold, a sentence, and Italics, for verbatim quotes. All Caps is hard to read as it removes the visual clues for comprehension. Too much bold letters makes the entire copy too heavy.
• Write short titles to break the monotony of the copy, and to guide the reader with the flow of the copy.
• Use bullet points as often as possible.
Managing the Content
• Brochures should have depth. Start with interesting information. It can be an anecdote, a trivia from a study, or a testimonial. Present relevant information in simple terms. Fancy words, catch-all phrases, and exaggerations are often met with doubt.
• Present the benefits of the features of your new product. Avoid jargon and abbreviations only experts will understand. If you must mention them, explain what they mean in simple terms.
• Avoid showing too much pictures. A catalog is intended to showcase the company’s products. It is usually designed for decorative products whose selling point is what they look like instead of their specs.
• Choose one product, one service, or one feature at a time. Reserve others for a separate brochure. Otherwise, you will be forced to say too little about too much.
Encourage Action
• Include contact information, store details, or an order form. Marketing doesn’t end with convincing your client about how great your product is, or that they want to buy it. The goal of marketing is to actually buy the product.
• Offer time-limited promos to create urgency for your clients. Or if it’s a gadget, make it sound like your clients need it ASAP. “Protect Yourself and Your Family Today”, etc.
Observe these brochure printing tips and create a brochure that can truly generate sales, increase business activity and drive your audience towards your products and services.
About the Author
More brochure printing guides and services can be found at Digital Room
Print Overlap Video
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Overlap $4 Buy and sell [Overlap] at great prices. |
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Medallions Circle Overlap Mint/Olive $4.98 Designed for Camelot Cottons, this cotton print fabric features a flourish design with bold circle overlaps. Colors include shades of green, beige, brown and white. Perfect for quilt or craft projects, apparel and home décor accents. |
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ZAGGskins (Overlap Aqua) $19.99 ZAGGskins (Overlap Aqua) |
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Where The Lines Overlap $1.29 Where The Lines Overlap |
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Inside Outside Overlap $12.55 Inside Outside Overlap |
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Medallions Circle Overlap Imperial Blue/Aqua $4.98 Designed for Camelot Cottons, this cotton print fabric features a flourish design with bold circle overlaps. Colors include shades of blue and white. Perfect for quilt or craft projects, apparel and home décor accents. |
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Square Overlap Ring – Size 9 $26 Square Overlap Ring – Size 9 |
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The Overlap of Affective and Schizophrenic Spectra $100 An international team of experts examine the overlap between schizophrenic and affective spectra to provide guidance for clinicians and researchers. |
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Overlap Reducer-Natural Bamboo $32.99 2-3/8×13/16×78 reducer 78? Maple overlap reducer to match natural bamboo flooring Overlap reducer trip pieces are used to create the gradual transition between floors of different heights as necessary 1-1/2? W. x 3/8? H. x 78? L Brand #: Colonial Millwork RDCR-NATURAL BAMBOO UPC: 094922569578 Keywords: overlap reducer flooring trim engineered ovrlp floor reduce |
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Chronic Myeloid Neoplasias and Clonal Overlap Syndromes $222.13 Chronic Myeloid Neoplasias and Clonal Overlap Syndromes |
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Rhodium Plated Overlap Ring – Size 6 $45 Rhodium Plated Overlap Ring – Size 6 |
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Three Row Overlap Fan Ring – Size 8 $32 Three Row Overlap Fan Ring – Size 8 |
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Oxidized Line Overlap Men’s Ring – Size 8 $34 Oxidized Line Overlap Men’s Ring – Size 8 |
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Autumn colors overlap in a pile of fallen leaves Framed Art Poster Print by Sam Kittner, 39×31 $214.99 Brighten up any space with high quality framed and ready to hang art prints. Autumn colors overlap in a pile of fallen leaves is just one that helps you create effortless style and adds character to any room…. |
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Autumn Colors Overlap in a Pile of Fallen Leaves National Geographic Collection Framed Art Poster Print by Sam Kittner, 31×25 $154.99 Art.com is the world’s largest retailer of art prints, posters, photographs, and framed artwork. With our huge selection of over 400,000 prints, you’ll easily find the perfect piece for your home, office, or classroom. Our art is printed on quality paper. When you order framed artwork, the piece is built by our team of in-house professionals. Visit our Amazon store today at www.amazon.com/artdotco… |
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Autumn Colors Overlap in a Pile of Fallen Leaves National Geographic Collection Framed Art Poster Print by Sam Kittner, 49×39 $299.99 Art.com is the world’s largest retailer of art prints, posters, photographs, and framed artwork. With our huge selection of over 400,000 prints, you’ll easily find the perfect piece for your home, office, or classroom. Our art is printed on quality paper. When you order framed artwork, the piece is built by our team of in-house professionals. Visit our Amazon store today at www.amazon.com/artdotco… |
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GLI AQUALINER AQUARIUM PATTERN 21′ RD OVERLAP POOL VINYL LINER $254.97 AQUALINER AQUARIUM PATTERN 21′ RD OVERLAP STANDARD GAUGE SWIMMING POOL VINYL LINER ABOVE-GROUND OVERLAP-STYLE REPLACEMENT POOL LINERS THE EXCLUSIVE LAMICLEAR PROCESS MEANS LONGER LINER DURABILITY! Our premium pool liners are made using the unique LamiclearTM Process for maximum protection from pool chemicals and the sun’s damaging U.V. rays. Constructed of full 20 gauge virgin vinyl, our poo… |
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Overlap Back Closure Gowns – Deluxe Cut/Snap Closure – Snowflake Print, Memory Cloth, 59 sweep $530.86 Ideal for use throughout the hospital, these patient gowns feature overlap back styling with snap or tie closures conveniently located at neck and mid-back. All fabrics are a blend of 55% cotton/45% polyester. Unless otherwise noted, these gowns feature regular sleeves…. |
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Overlap Back Closure Gowns – Deluxe Cut/Snap Closure – Snowflake Print, Memory Cloth, 59′ sweep $461.78 … |
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Overlap Back Closure Gowns – Standard Cut/Snap Closure – Demure Print, Demure Cloth 54′ sweep, $105.55 … |
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Landau Empire Waist Overlap Scrub Top Landau is committed to providing unparalleled value: the highest quality product, constructed of premium materials, for immediate delivery and at a competitive price. By continuously improving our product with highly motivated and skilled employees, state-of-the-art equipment, and an innovative spirit, Landau aims to exceed our customers’ expectations…. |
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Measures of overlap of income distributions of white and Negro families in the United States, (United States. Bureau of the Census. Technical paper) … |
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King James Version Heritage Reference Bible Large Print Genuine Morocco Black Overlap Gold Box $97.99 … |